Both Business 3100 Principles of Marketing and Business 3200 Principles of Management courses use Open Educational Resources (OERs).
This means course websites have been created where you can access free, open access textbooks, along with videos and podcasts on the topic of your course.
OER Course Site: Business 3100 Principles of Marketing course site
- OER Textbook: Principles of Marketing book
- OER Podcast of Lectures: iTunes link, direct feed link
- OER YouTube Marketing Basics Playlist
OER Course Site: Business 3200 Principles of Management course site
- OER Textbook: Principles of Management book
- OER Podcast of Lectures: iTunes link, direct feed link
- OER YouTube Management Playlist
Here are other OER courses:
BUSN 4101 Seminar in Strategic Marketing
- OER Textbook: STRATEGIC MARKETING by Andrew Whalley
BUSN 4100 Seminar in Marketing Research
- OER Textbook: ESSENTIALS OF MARKETING RESEARCH by Paurav Shukla
- OER Textbook: CONSUMER BEHAVIOR and PR by Dr. Breda McCarthy
BUSN 3421 Foundation of Business Analytics
- OER Textbook: APPLIED BUSINESS ANALYSIS by Sukumar, Revill, and Tipi
- OER Textbook: SPSS: Stats Practically Short and Simple by Sidney Tyrell