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Professor Myles Bassell

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Business 3100: Principles of Marketing (OER)

An overall view of marketing and the theory of consumer and enterprise demand, taught using Open Educational Resources (OER). Click here →

Courses: Undergraduate

3000-level course pages, syllabi, and more. Click here →

Business 3200: Principles of Management (OER)

Managerial decision-making study for a range of operating management problems, taught using Open Educational Resources (OER). Click here →

Courses: Graduate

7000-level course pages, syllabi, and more. Click here →

Multimedia: Podcasts, Videos, Photos and More

A collection of digital resources available for visual and audio enrichment alongside general coursework. Click here →

Capstone / Honors

4000-level and 5000-level courses, syllabi, and more. Click here →

Unless otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This course website contains copyrighted materials available only for your personal, noncommercial educational and scholarly use. This site is used in accordance with the fair use provision, Section 107 of the U.S. Copyright Act where allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Every effort has been made to provide attribution of copyrighted content. If you wish to use any copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain expressed permission from the copyright owner. If you are the owner of any copyrighted material that appears on this site and believe the use of any such material does not constitute "fair use", please contact Professor Myles Bassell to have the content removed, if proven necessary.

This open educational resource was created as part of the CUNY and SUNY 2017-19 Open Educational Resources Initiatives. Governor Andrew Cuomo and the NY State Legislature awarded CUNY and SUNY $16 million to implement open educational resources to develop, enhance and institutionalize new and ongoing open educational resources across both universities. Special thanks to the CUNY Office of Academic Affairs, the CUNY Office of Library Services, Brooklyn College Administration and Professor Miriam Deutch, Coordinator, Brooklyn College Open Educational Resources Initiative. Site design and formatting by Colin McDonald, OER Developer.

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