BUSN 3170 International Business and Marketing

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Course Description (from Brooklyn College Website):

BUSN 3170 International Business and Marketing

An introduction to the international business environment. Topics covered include: issues involved in researching and entering overseas markets, identification and evaluation of opportunities in overseas markets, and problems faced by international business. Emphasis will be placed on understanding the economic, financial, technological, sociopolitical, and cultural environments in designing international business strategies.