Essentials of Marketing Research
By Hair, Wolfinger, Ortinau, and Bush
McGraw Hill Irwin Publishers
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Case Study, Simulation and Pedagogy: Click here.
Course Description (from Brooklyn College Website):
BUSN 4100 Seminar in Marketing Research
Basic techniques of marketing research, including research design, use of primary and secondary data, questionnaire construction, sample selection, data collection and analysis, report writing, and applications of research to the solution of marketing problems. A group research project involving data collection and analysis is required.
Professor Bassell utilizes a variety of learning-by-doing tools including online simulations and case studies. His assignments support his focus on experiential learning and his show and tell pedagogy.