BUSN 4101 Seminar in Strategic Marketing


Strategic Marketing Problems case and comments

By Kerin and Peterson

11th Edition

Prentice Hall Pearson Publishers

ISBN: 9780131871526

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Case Study, Simulation and Pedagogy: Click here.

Course Description (from Brooklyn College Website)

BUSN 4101 Seminar in Strategic Marketing

Equips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making.