Strategic Marketing Problems case and comments
By Kerin and Peterson
Prentice Hall Pearson Publishers
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Case Study, Simulation and Pedagogy: Click here.
Course Description (from Brooklyn College Website)
BUSN 4101 Seminar in Strategic Marketing
Equips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making.