By Philip Kotler and Kevin Keller
Prentice Hall Pearson Publishers
Search for the book online using the ISBN.
Case Study and Pedagogy: Click here.
Course Description (from Brooklyn College Website):
BUSN 7208X Marketing Management
A comprehensive course examining the fundamental concepts and principles involved in the marketing of goods, services, and ideas. Topics covered include: marketing for nonprofit organizations, environments of marketing, strategic planning, buyer behavior, marketing research, market segmentation, product planning and development, pricing, promotion, international marketing, and marketing ethics.
Professor Bassell utilizes a variety of learning-by-doing tools including online simulations and case studies. His assignments support his focus on experiential learning and his show and tell pedagogy.