Textbook:

New Products Management

By Merle Crawford and Anthony Di Benedetto

10th Edition

McGraw Hill Irwin Publishers

ISBN: 9780073404806

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Case Study and Pedagogy: Click here.

Course Description (from Brooklyn College Website):

BUSN 7210X Innovation and the Drive

New international centers of innovation, including China, India, Israel, Japan, Latin America, and Russia, as well as the United States and Western Europe. The drive for growth. Examples from international business strategy and structure. Corporate and government approaches to managing innovation.