Course Description (from Brooklyn College Website):

BUSN 7260X Entrepreneurship in a Global Economy

The course examines the following topics: Introduction to entrepreneurship; recognizing opportunities and generating ideas; feasibility analysis; Writing a business plan; Industry and competitor analysis; developing an effective business model; Preparing the proper ethical and legal foundation; Assessing a new venture’s financial strength and viability; Building a new venture team; Getting financing or funding; Unique marketing issues; Intellectual property issues; Preparing for and evaluating the challenges of growth; Strategies for firm growth; franchising; and global entrepreneurship.

Case Study, Simulation and Pedagogy: Click here.