Business Research Methods
By Donald Cooper and Pamela Schindler
McGraw Hill Irwin Publishers
Search the book online using the ISBN.
By Alvin Burns and Ronald Bush
Prentice Hall Pearson Publishers
Search for the book online using the ISBN.
Case Study, Simulation and Pedagogy: Click here.
Course Description (from Brooklyn College Website):
BUSN 7279X Applied Research Methods
Students will learn how to define a research problem, to evaluate secondary data, to choose the appropriate research design, to develop measurement instruments, to evaluate different sample designs, to collect primary data, to use various statistical techniques to analyze data, and to present data, research findings, and recommendations in an ethical manner.